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Summary of Long Range Plan Elements

Business Development

Some of the key elements extrapolated from the Plan that the recommended Phase I projects can begin to address:

Historic Architectural District.

  • Protect and celebrate the historic architecture and tell the story of the history of the island.
  • Rebrand Historic Galveston as the Historic District of the Houston region.


Creating Regional Jobs.

  • Create Regional Employment Center to expand options for attracting businesses.
  • Expand the Master Plan area to connect UTMB campus and eastern waterfront into business strategy.


Mix of Uses.

  • Create an upper floor mixed-use strategy plan to integrate a diverse variety of uses (i.e., workplace, educational, institutional, government, hospitality, housing, cultural, entertainment, medical, and support services.


Urban Cooling.

  • Introduce an urban "cooling" effect by developing an urban landscape strategy to include the development of parks, plazas, trails, and waterfront promenades interconnected with pedestrian-friendly streetscapes and bikeways.
  • Placemaking.


Accessible Waterfront.

  • Create an accessible waterfront for pedestrians and visitors to the island by providing a continuous promenade along the waterfront.
  • Infill parking lots and redevelop Harborside expanded cruiseship businesses.
  • Better integrate cruise ship terminals to historic downtown waterfront district encouraging the visitors to extend their stay in Galveston and establish the possibility of a future "port-of-call" in Galveston.


Parking Strategy.

  • Establish a comprehensive downtown parking strategy by utilizing shared parking principles and deck parking to allow grade parking lots to be reemployed as infill development sites and open spaces.


Transportation System.

  • Create an alternative transportation system connecting the gulf seawall area, adjacent neighborhoods, UTMB, UTMF, Moody Gardens and other island attractions.
  • Create a downtown transportation plan that integrates pedestrians, bikes, and trolleys.


Residential Diversity.

  • Create residential strategy to integrate a diversity of housing choices within the historic and waterfront district.


Strategic Retail Plan.

  • Create a vibrant first floor, pedestrian retail and entertainment strategy plan to include strategically placed key anchors that attract visitors and residents and references existing businesses.
  • Develop comprehensive downtown leasing plan that blends local, regional, and national retailers.



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