Our emphasis is to promote a positive, soulful message in "comfy" island gear that can be worn on the beach or the streets in Jamaica, Manhattan, Tokyo, or anywhere else in da' world. Timeless clothing and values make you feel "irie" (Jamaican for feeling alright). Yaga blends people together from surf to skate, hip hop to reggae, and street to beach. As they say in Jamaica, "out of many, one people." Yaga clothing will always grow with the times, people, and music from around the world. It is meant to be worn in warm places to have "dat' island feelin'." Remember, warm is always cool.